Training Course Catalog

Becoming Preferred

Based on Michael’s best-selling book, Becoming Preferred, this program teaches leading edge strategies and tactics that will help you out-position and out-sell your competition. The purpose of this program is to help place you and your brokerage in the preferred position every time.

This program focuses on how to identify market stresses and create distinctive value strategies using five customer values. Companies that apply distinctive value strategies enjoy market prestige, higher margins, prevent competitive erosion and become the leaders in their field.This program is filled with applicable anecdotes, examples and strategies that will give your team immediate results.

Dance of the Rainmaker

In business, Rainmakers are the rare breed who bring in new business and win accounts with almost magical ease. Generating substantial new business from markets that might seem to others to be too challenging. Rainmakers see opportunity where others see only defeat.

Sales Negotiations

Today’s buyers, armed with the ability to search your company, your competitors and compare features and pricing with just a few clicks, have more control over the buying process. Typically the buyer's position is much stronger than the salesperson they are working with. Instead of a profitable outcome, it’s a big win for the customer at the expense of the company.

In this practical and immediately applicable course, you will learn how to apply the latest strategies, tactics, and influence frameworks that will allow you to level the playing field and engage with buyers from a position of strength.

Presentation Skills

Whether in sales, management, or as a professional presenter, the ability to walk into a room and command attention, convey your message clearly - and create the momentum to act - is imperative to success. Your presence will set the stage for your ability to communicate effectively.

This course will give you the tools and strategies for understanding the differences in people; and how to build rapport with all types simultaneously. Learn the process that guarantees your audience will find value in your presentation. Give a winning presentation every time.

Persuasion & Influence

The power to persuade and influence is a skill that can be used in all areas of your professional and personal life. The ultimate key to your success lies in your ability to reach an agreement with others.

The modules in this course are filled with powerful tools, strategies, and tactics that will increase your influence with others by helping you to understand how decisions are made. In this course, we’ll examine how the brain works during the decision-making process and what you need to do to create rapport quickly with others. You’ll discover exactly what other people are looking for and how to activate their internal motivators to create a win/win outcome. 

LinkedIn Selling

If you are a business professional and you sell to businesses, then this course will teach you how to leverage LinkedIn as part of your social selling strategy.

LinkedIn and Sales Navigator are powerful tools that every professional salesperson should be using to identify, target and engage ideal prospects with high-value conversations.

Most salespeople waste precious time on the platform because they have not developed a system or process to leverage the platform effectively or how to get the platform to support your selling activities.

LinkedIn Selling will teach you how to build bigger, more robust pipelines and increase your online productivity with the strategies and techniques top performers use.

Body Language

We have all heard the expression “actions speak louder than words”.

Nonverbal messages make up 80-90% of their interpretations, meaning your body language broadcasts what your words don’t.

This course delves into the mechanics of our actions - understanding non-verbal communication and provides you with the tools necessary to correctly interpret the unconscious signals people give.



If you want to become fluent in the unspoken language and learn how to analyze your prospect or customers intentions through their actions, this course is for you. Packed with practical tips and tools that will better equip you in your nonverbal interactions this course will teach you how to communicate more effectively with anyone, anytime and anywhere.

Value Added Selling

In today’s selling environment, buyers are more educated than ever. To help cut through the noise and navigate the market complexities, you will need new tools, techniques, and strategies.

Companies and sales professionals that fail to add value as their customers define it, relegate their company’s products and services to commodity status. When your products or services are perceived as commodities, your margins and profitability will be under constant attack.

This course will teach you how to differentiate your products or services using three dimensions of value. You’ll learn how to change the customer’s perceived definition of value and move them past the price or acquisition cost. Positioning and selling value will allow you to outsell the competition while maintaining profitability.

Coming Soon

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